Ubisoft have announced their intention to develop the PC market, spearheaded by a major focus in free to play, or F2P.
It's not so much breaking new ground as it is reclaiming old territory though. Ubisoft has estimated that a total of 93-95% of all its PC games are pirated, leaving at best 7% who pay for their games. Likewise, they have estimated that roughly 5% of gamers who play F2P are paying customers, meaning that the revenue is the same, without the hassle of dealing with DRM.
Ubisoft has predicted that this new model will allow them "get closer to their customers" as well as generate revenue from areas where their "products were played but not bought."In line with this, Ubisoft aims to release a slew of F2P titles that they hope will create more income in the long term,such as Might and Magic: Heroes Kingdoms, Settlers Online and Ghost Recon Online, to name a few.
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