It would seem that the popularity of the Rabbids, those crazy rabbit-things that started out as villains in the Rayman video game series, is spreading to the big screen. That's right, there is a Rabbids movie in the works.
The movie will be a collaboration between Ubisoft And Sony Pictures Entertainment.
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
According to Hannah Minghella, president of Production for Columbia Pictures, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”
Hollywood hasn't always delivered the goods when making movies based on games or game characters, but maybe the zany Rabbids will prove to be different. One can hope.
That said, it won't be the first time the Rabbids appear in anything other than a video game. A collaboration between Ubisoft, Nickelodeon and France Television saw more than 2 million viewers tune in to each episode of a series starring the weird critters. And with Ubisoft actively involved in the production of the film, it may just turn out to be decent, at least.
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